USDA WIC PROGRAM
United States Department of Agriculture, The Special Supplemental Nutrition Program for Women, Infants and Children (WIC Program)
WIC was established as a permanent program in 1974 to safeguard the health of low-income women, infants, and children up to age 5 who are at nutritional risk. This mission is carried out by providing nutritious foods to supplement diets, nutrition education (including breastfeeding promotion and support), and referrals to health and other social services.
WIC – Improving the health and nutrition of our nation
WIC supplemental foods have shown to provide wide ranging benefits. They include:
- longer, safer pregnancies, with fewer premature births and infant deaths
- improved dietary outcomes for infants and children
- improved maternal health
- improved performance at school
In addition to health benefits, WIC participants showed significant savings in healthcare costs when compared to non-participants. The WIC Program is proven to be one of the most cost-effective and positive public health intervention programs in the nation. What makes WIC so uniquely effective is the quality of services it renders in providing healthy WIC food packages; delivering nutrition education in a fun, interactive, and participant-centered education; promoting and supporting breastfeeding and referring participants to health and community.
California WIC – Touching the lives of 1 million people every month
In California, the WIC Program is administered by the California Department of Public Health/WIC Division. The CDPH/WIC Division works collaboratively with 83 Local Agencies and 500 sites to serve more than 1 million participants in California each month. Nearly 60 percent of all babies born in California are on WIC. With the WIC Program’s broad participant base, proven effectiveness, and widespread support, WIC is a critical player in California’s efforts to improve health and prevent obesity. California WIC is leading the way with the integration of a new healthier WIC food package, participant-centered nutrition education and breastfeeding support. The WIC Program places the health and wellbeing of their participants and the community at the center of everything it does.
For more WIC information
Learn more about how WIC helps: http://www.fns.usda.gov/wic/about-wic-how-wic-helps
California WIC Association: http://www.calwic.org
California WIC Division, Department of Public Health: http://www.wicworks.ca.gov/
CWA WIC Publications: http://www.calwic.org/news-a-publications/publications-library
USDA, Food and Nutrition Service, WIC Program: http://www.fns.usda.gov/wic/
Centers for Disease Control and Prevention – Breastfeeding Resources: http://www.cdc.gov/breastfeeding/
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